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Amazon Dash Button Continues Exponential Growth

October 25, 2016

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Prime members are increasingly using an Amazon Dash Button (www.amazon.com/dashbutton) to conveniently reorder everyday essentials and, today, Amazon added more than 60 new brands to the program. New additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others.

“We’re thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button – from toilet paper to coffee and dish soap to snacks. As a result, we’re seeing exponential growth for the program and orders increased over 5x in the last year,” said Daniel Rausch, Director of Amazon Dash.

In addition to adding brands in the US today, the program also recently expanded internationally – in August, it launched in Austria, Germany, and the UK, and Dash Buttons for a majority of brands there sold out in a single day.

An increasing number of Prime members are using Dash Button. In fact, a majority of Amazon orders are made via Dash Button for popular items from brands such as Hefty, Peet's Coffee, and ARM & HAMMER. Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo.

“Customers never want to reach for a new trash bag and find out the box is empty – with Dash Button, we’re helping ensure our customers never go through that dreaded moment,” said Brandi Pitts, Head of eCommerce, Reynolds Consumer Products. “And the program has been so successful that for some of our products, orders via Dash Button for Hefty now occur more often than orders on the Amazon.com website.”

“We’re excited at the number of Peet's Dash Buttons out there, allowing Peet's fans ('Peetniks') to consistently get the freshest coffee when they want it,” said Alison Zamanian, Sr. Manager, E-Commerce, Peet’s Coffee. “A significant number of Amazon orders for favorites, like French Roast and Sumatra K-Cup Packs, are now placed with a Dash Button.”

Here’s what customers are saying about Dash Button:

“It’s like watching The Jetsons – pushing a button and something gets here. It’s futuristic and the next step of shopping.” – Emily

“I noticed we were on the last 3 pods, and it was so easy and convenient to not leave the house. I was excited to push the button. I pushed it, got a quick email and message from the Amazon app, and it was on its way.” – Elyza

“It’s a new and interesting and exciting thing, I couldn’t help myself. I thought the $5 was a steal because of the technology behind it and what the possibilities were.” – Julie

“I picked up the Greenies dog treat button because you can’t get them at a normal store, so it’s not worth it to go to the pet store for one item. It fits a need for items I don’t get on a grocery run.” – Steve

Dash Buttons are available to Prime members for $4.99, and they’re essentially free—with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. If a customer is running low on an everyday essential, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers can receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order a Dash Button at www.amazon.com/dashbutton.

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